Research Kruger's work to find an example from the 1970s or 1980s to compare with a more recent work. How has Kruger's work changed with the developments in contemporary visual arts? Describe a recent work that moves away from the 'poster' type work of her early career.
Find 2-3 works by Kruger to add to your blog.
How does the audience experience a more spatial, installation art work compared with a poster?
When the audience is viewing a spatial or installation work, they a placed in a position where they can possibly interact with the work giving them a chance to be in the art work, leaving them with a memory of the art work, creating a lasting impression in there minds. This is more effective than a poster because, rather than a design on a poster, although posters can have an impact on the public, it depends on the place it is displayed, for instance, an installation work can be placed almost anywhere in the world, where as a poster must be placed onto something, like a billboard, street wall, bus stop etc. The installation works have the upper hand when it comes to choosing the location, which in turn allows them to create something near the public.
What elements does Kruger use in her work to create a strong impact?
The elements that Kruger uses are bold lettering the consistency of black and white imagery throughout her years of work as an artist, she also incorporates red into allot of her works; “a characteristic sign, and one which has not changed substantially over the last twenty years”. The use of red lettering in only some instances is very eye grabbing, it grabs our attention as the only colour on the work, and a very vibrant one at that, the use of a single colour in a black and white image brings our attention to the reason why that one colour has been used over all others.
Comment on the development of her work over the last 30 years.
Barbara Kruger was born in Newark, New Jersey in 1945 and left there in 1964 to attend Syracuse University. Early on she developed an interest in graphic design, poetry, writing and attended poetry readings, her earliest works are dated to 1969 these were large works of yarn, beads, sequins, feathers and ribbons. In the fall of 1976, Kruger had abandoned her art making and moved to Berkeley, California, where she taught at the University of California for four years and steeped herself in the writings of Walter Benjamin and Roland Barthes.
In 1977 she began producing a series of black-and-white details of architectural exteriors paired with her own textual ruminations on the lives of the people living inside. Published as an artist’s book, Picture/Readings (1979) foreshadows the aesthetic vocabulary Kruger developed in her mature work.
By 1979 Barbara Kruger had stopped taking photographs and she began to incorporate already existing images in her art, mostly from mid-century American print-media sources, she then coll aged words directly over them.
During the early 1980s Barbara Kruger perfected a signature agitprop style, using cropped, large-scale, black-and-white photographic images juxtaposed with raucous, pithy, and often ironic aphorisms, printed in Futura Bold typeface against black, white, or deep red text bars. The inclusion of personal pronouns in works like Untitled (Your Gaze Hits the Side of My Face) (1981) and Untitled (I Shop Therefore I Am) (1987) implicates viewers by confounding any clear notion of who is speaking.
Most recently Barbara Kruger has extended her aesthetic project, creating public installations of her work in galleries, museums, municipal buildings, train stations, and parks, as well as on buses and billboards around the world. Walls, floors, and ceilings are covered with images and texts, which have the viewer right up with the works, she covers the entire gallery in her designs. Giving the viewer no choice but to look at her work. (very sneaky =P)
I think her works have changed allot through the years, they have gone from being self taken photographs with lettering placed onto them, to recreated images with more meaning than the original images. She helps the viewer understand more about the world and its issues. Her works are very persuasive.
(http://www.artmarketmonitor.com/2010/08/29/a-short-history-of-barbara-kruger/)
(http://swindlemagazine.com/issueicons/barbara-kruger/)